Group of Millenials on phones

 

Social Media and Why It Matters

By: Eric Engler, Client Relationship Manager

 

In today’s ever-changing landscape of how to market to current credit union members and attract younger membership, social media continues to be an important component in your toolkit. Here are some things you can start doing now to increase your media visibility and continue to grow your membership.

  • Start with specific measurable goals in mind. For example, if you’re pushing out a campaign on Facebook, set a number of “Likes” you’re looking to get as well as a number of comments on the post. Be sure to be realistic in your expectations and set your target numbers as a percentage of current followers.
  • Make sure you’re using the correct platform for the segment you’re trying to reach. For example, if you’re trying to capture a younger segment, stick to Instagram, or Snapchat, whereas a more mature segment would be better reached through LinkedIn or Facebook.
  • Set up a Social Media Audit. Be sure to outline the different social media platforms you wish to use (Facebook, Instagram, LinkedIn, etc.) and assign an owner to each of them. Also, make sure you’re checking platforms you’re not using to make sure no one else is spoofing or misrepresenting your credit union.
  • Make sure your brand is on point and congruent on all platforms. If you’re planning on a new campaign, make sure logos, type fonts, and color scheme are the same between each platform you’re using. This helps to solidify your brand and create brand recognition.
  • Make sure your updates remain fresh. Each campaign should have an overall theme with multiple posts promoting that theme. As an example, if you decide on a vehicle loan push, make sure you include specifics on how you can assist the member, and also include photos or videos of your members driving off in the new car they just bought. Make posts both fun and informational.
  • Don’t concentrate on just promotional posts. Make sure you focus on all different aspects of the credit union, such as highlighting charity events you’ve done for the community or post photos that show the staff having fun doing their jobs. This helps your membership create a relationship with your staff.
  • Grow your followers. Use the tools you have available to direct membership to your social media platforms. Make sure your staff have the appropriate links in their email signature blocks, and make sure your website also includes links to the appropriate platforms.

With a clear idea of what you want to achieve in your social media campaigning, you can reach different segments of membership and keep them informed of promotions, special events, and other credit union happenings. By promoting on different social media platforms, you have an opportunity to tap into potential low cost advertising and keep your membership engaged with your credit union.

 

And … speaking of social media, be sure to follow MDT on:

Twitter:  @memberdriven … https://twitter.com/memberdriven

LinkedIn: https://www.linkedin.com/company/member-driven-technologies  … and

Facebook: http://www.facebook.com/connect2mdt